ABOUT OPINIONX
Advanced research, without the gatekeepers
OpinionX is an advanced market research survey platform for teams who build product. It takes market research methods like conjoint, maxdiff and pricing studies out from behind specialist statisticians and enterprise contracts, so that any product or research team can run them successfully.
WHY WE BUILT IT
It started with research locked away from the people who needed it
Our Founder & CEO, Daniel, was an award-winning consumer researcher at Unilever, where he used the advanced methods most teams never get near.
Later, mentoring startup founders, he kept hitting the same wall on their behalf — the research those founders needed most was never available to them. You either had to be a trained statistician or sign an enterprise contract that cost more than the decision was worth.
Neither made sense. The methods were learnable and the maths could be run automatically. The only thing keeping founders out was old tooling and oldschool pricing.
So he built the tool that should have existed: the same advanced methods, with the statistics handled, and the price in reach, so the people making the decisions could run the research themselves.
What we believe about research
The best methods shouldn't be gatekept
Conjoint, MaxDiff and pricing research spent decades gated behind specialists and expensive licences, only because of how survey software worked. The methods are learnable and the stats run themselves, and you give up no rigour doing it.
The answer is in the segments
The average customer is a fiction. Add every response together and the disagreement that should drive your decision vanishes into one number. The signal is in how the answers split by who people are, and that's what we build for.
Research is a habit, not an event
A study should take a day instead of a quarter. When it does, you run one before every decision that matters, rather than guessing between rare, costly projects. That's how the teams that win work, and it's the pace we built OpinionX for.
Trusted by scaling startups, research agencies, and large enterprises alike
The team
A small team, hands-on enough that the people who build the product are the ones you'll talk to.
Daniel Kyne
Co-Founder & CEO
Ireland
Éamon Cullen
Product Specialist
Spain
Emmet Moore
Lead Engineer
Austria
Solange Rainha
Principal Content Strategist
Portugal
Run your next decision on data
Every research method is on the free tier. Build your first survey in minutes, without a credit card or sales call required.