Weโre building the platform
for customer segmentation
OpinionX is a lot more than a ranking survey. Weโre building the analytics engine for understanding how people think and feel about any topic, helping you compare peopleโs preferences and cluster together those with a similar view of the world.
Our Guiding Mission:
The best products are built by teams that understand their customerโs needs, pains and desires. OpinionX is the customer segmentation platform that enable teams to know what matters most to the customers that matter most to them.
Our Product Beliefs:
1. The purpose of a survey is to understand how people think + feel
The best way to do that is with comparative ranking and decision modelling โ not traditional surveys.
2. The real insights surface when you segment peopleโs priorities
Segmentation uncovers what different groups uniquely care about and also what unites seemingly different people.
3. Survey data should be actionable, integratable, and extensible
Like modern product analytics tools, survey data should be plugged into your tech stack to inform and automate workflows.
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