Opportunity Gap Surveys identify which discovery research insights have the highest potential for impact by measuring how important each need is to your users and comparing that against how satisfied those same users are with their current solutions. The name comes from this comparison — finding the gap between importance and satisfaction allows you to spot opportunities that are very important to your customers but poorly served today.

A Van Westendorp is a survey method used to measure a product’s optimal price. Known specifically as the Van Westendorp Price Sensitivity Meter, or sometimes just VM PSM for short, this survey method shows you how price changes impact your customers’ willingness to pay for your product.

In Full-Profile Conjoint Analysis, a list of fixed profiles is created in advance rather than allowing attribute options to be randomly selected, and the results show which overall profiles were most and least likely to be selected.

Materiality assessments are not difficult to administer yourself. The various free guides you’ll find on the internet will try to convince you that materiality assessments are complex and time-consuming processes. In reality, these guides purposely exclude any information about how to actually measure materiality so that you’ll be forced to pay them >$100,000/year to conduct these assessments for you.

Which survey tools autosave answers? I tested 18 of the most popular survey platforms to see which offer partial completion functionality to capture incomplete sessions when respondents drop-out.

The Competing Values Framework (CVF) is one of the most popular academic theories for understanding how organizations act. It uses a simple 2x2 matrix to quantitatively map an organization’s culture in a simple yet empirically validated way that allows leaders to plan strategies to change their culture over time.

Contingency tables compare two or more types of data to see how often they overlap in a matrix table. Learn how they works, what the best tools are, when to use it for your research, and what its advantages are over other survey analysis methods.

Crosstab Analysis lets you compare two or more types of data to see how often they overlap in a simple matrix table format. Learn how crosstabulation works, what the best tools are, when to use it for your research, and what its advantages are over other survey analysis methods.

Conjoint analysis is a popular market research method for understanding what’s most important to customers when they’re picking between products during a purchase decision. This post explains what Conjoint Analysis is, how it works, and how to design your own conjoint survey.

Multivoting is a way for a group of people to prioritize a list of options by allowing each person to vote for multiple options in order of their personal preference. It’s a popular way to make group decision-making a more participatory and consensus-driven activity.

The Organizational Culture Assessment Instrument (OCAI) is a popular research method for quantitatively mapping a company’s culture. It offers a simple yet empirically-validated way to analyze both an organization’s present and preferred culture, helping leadership teams create data-driven strategies for transforming how their company works.

Best-Worst Scaling is a method for ranking people’s preferences by asking them to choose the best and worst option from a series of statements.

Pairwise Comparison (also known as Paired Voting or Pairwise Ranking) is a simple yet powerful way of ranking a list of options by breaking them into a series of head-to-head votes. This video explains everything you need to know about Pairwise Comparison, including its origin, use cases, setup tips, and real-world examples.

I reviewed 104 survey questions from all the PMF templates I could find online. Here are 8 things to avoid and 3 researcher-approved templates for you to steal for your next Product Market Fit Survey.

When picking a tool for your PMF survey, you need to consider: price and limitations, filtering and segmentation, branching and survey functionality, and more. To save you the time, I tested and reviewed the 12 most popular PMF Survey tools — here’s everything you need to know.

6 voting, polling, and survey methods you can use to turn a subjective set of names into a ranked list based on people’s strongest preferences (with interactive examples and results).

Product Market Fit Surveys are a great way to benchmark your current level of PMF, but with some simple segmentation analysis techniques, they become a powerful user research and strategy tool for early-stage startups.

We’re removing all limits on free surveys. Users can now create unlimited surveys with unlimited questions that engage unlimited participants — all for free. Here’s why we’re bullish about freemium for OpinionX.

Head-to-head pairwise voting is one of the easiest ways to rank a list of options. This guide explains the best methods and most popular tools to use, along with some real examples.

The Ultimate Guide To Pairwise Ranking — best methods, most popular tools, example pairwise comparison surveys, types of pair ranking, calculation formulas, and more.