OpinionX Features
OpinionX is an online platform for advanced market research surveys, making it easy for teams to measure user needs, map customer segments, plan roadmap projects, model pricing changes, optimize packaging strategy, test messaging, and more.
Designed for teams by default, all OpinionX accounts include unlimited team seats for creating new surveys, publishing results with a shareable link, and setting roles per survey for collaborative work.
We’re always shipping new features and improvements — check out our product changelog or book a demo for a tour of the platform.
Test run on the free tier 🆓
All Questions & Analysis Unlocked
The free tier includes everything you need to create and test your project before upgrading.
Unlimited Surveys
Each survey includes unlimited questions, with up to 10 respondents per survey on the free tier.
Unlimited Creators
Invite your entire team to join your workspace and create their own surveys for free.
Unique Ranking Formats
Free access to conjoint analysis, maxdiff surveys, pairwise comparison, points ranking, and more.
All The Basics Covered
Multi-language surveys, segmentation analysis, URL parameters, external recruitment, and more.
Survey Languages
Select from 60 languages and enable multi-language with AI-powered translation for global projects.
Customize Your Survey 🎨
Email Invites
Import a list of participant emails and auto-associate their voting against their address.
Conditional Branching Logic
Send participants to different questions or screen them out based on their answers.
Buy Survey Participants
Easily recruit people to complete your survey using one of our approved partners.
Custom Finish Page
Redirect participants to your own website or set a customized message on the final page.
Forced Voting
Hide the “Skip” button to turn any ranking exercise into a forced-comparison vote.
Set Min/Max Votes
Configure the minimum or maximum number of options a participant must vote on.
Crowdsource Ranking Options
Allow participants to submit new ranking options and add them to the voting list mid-survey.
Embed Anywhere
Integrate your survey as an iframe widget on any web page (like we do for our Roadmap Prioritization survey).
Whitelabel in One Click
Hide OpinionX branding on your survey and set your own customized URL for your survey.
Advanced Analysis ⭐
Filter By Segment
See what any subgroup of your participants ranked highest using our segmentation filter.
Compare Segments
Pick two segments of participants and see the differences in their results side-by-side.
Segment Matrix
View a full breakdown of how every group of participants voted in a simple heatmap table.
Pricing Research
Study price sensitivity, calculate optimal price, optimize tiers, predict market share, and more.
Advanced Conjoint Analysis
Automated conjoint charts like marginal willingness to pay, market simulators, churn prediction, and more.
AI-Powered Clustering
Groups respondents who voted similarly and highlights ways to identify who belongs to each persona.
Participants Tab
View all participant data in one table and sorted, search, or segment in one click.
External Exporting
Export your survey results, participant data, and voting transactions to a .csv file.
Data Enrichment
Automatically associate data with participants without asking via survey questions.
Built for Teams 👥
Unlimited Creators
Invite unlimited teammates to join your workspace and create their own surveys for free.
Survey Roles
Decide who gets to be an Editor (design, edit, export) on a survey-by-survey basis.
Guest Links
Share your interactive results page with anyone using a Guest Link (no sign-up required).
On-Demand Expertise 📙
Priority Support
You land at the top of our list and have access to a 1:1 Slack Connect channel for instant help.
Expert Assistance
We’re available to help you design your survey setup and guide you through data analysis.
Custom Data Exports
Request custom data that’s not currently available via the data export functionality.
Try OpinionX yourself
Try out the Pair Rank survey below or check out our other interactive examples of every ranking type.