Rank and segment your customers' priorities
OpinionX is a survey tool for measuring which problems, features or ideas matter most to your key customer segments.
unlimited surveys, participants, and teammates for FREE
TRUSTED BY 27,458+ TEAMS AT COMPANIES LIKE
Rank any list of options (for free!) 📃
Create a free survey and pick from any of our voting methods to decide how participants will rank your options.
Create a free ranking survey →
Automatically turn votes into ranked results ⭐
No math required! OpinionX automatically turns participants' votes into easy-to-understand scores that show what they care about most.
Learn more about our ranking formats →
Compare groups with just one click 🔍
Pick any group of participants and see how they voted differently to everyone else. Ideal for comparing preferences across pricing tiers, job titles, or geographies.
See how OpinionX segments your results for you →
Dive deeper with detailed analysis 📊
Use OpinionX's advanced segmentation features to visually compare or cluster participant groups, helping you spot key insights and anomalies faster.
Check out how the segment matrix works →
Rank any list of options (for free!) 📃
Create a free survey and pick from any of our voting methods to decide how participants will rank your options.
Create a free ranking survey →
Automatically turn votes into ranked results ⭐
No math required! OpinionX automatically turns participants' votes into easy-to-understand scores that show what they care about most.
Learn more about our ranking formats →
Compare groups with just one click 🔍
Pick any group of participants and see how they voted differently to everyone else. Ideal for comparing preferences across pricing tiers, job titles, or geographies.
See how it segments results for you →
Dive deeper with detailed analysis 📊
Use OpinionX's advanced segmentation features to visually compare or cluster participant groups, helping you spot key insights and anomalies faster.
Learn how the segment matrix works →
How product teams use OpinionX
Check out our use case library for more research inspiration
Customer Segmentation
Compare your customers' top pains, preferences and priorities by segment.
Assumption Testing
Instantly A/B test your research hypothesis using a comparison-based survey.
Feature Importance
Determine which features are delivering the most value according to customers.
Roadmap Prioritization
Identify the top problems affecting your most important customers.
Jobs-To-Be-Done Study
Uncover the core needs driving the behavior of your target customers.
Preference Testing
Evaluate users' tastes with a quick comparison-based ranking exercise.
Two key abilities you won’t find on any other research tool
Helping teams build better products 💖
My team are a lot more confident because we can sort our whole roadmap by the problems users say are most important.
Kristina Mayman
UX Researcher
OpinionX really went a long way to
getting our team on the same page and feeling like there was an objective voice in the room.
Evan Kirkham
Co-Founder & CEO
OpinionX gives us the objective market data that we need to do better backlog grooming and plan when to work on what.
Jaewoo Kim
UI/UX Designer
Learn more about stack ranking 📚
What Is Stack Ranking?
A beginner’s guide to using Customer Problem Stack Ranking in just 7 easy steps.
Getting Started on OpinionX
Learn how to set up your first OpinionX research project with our beginners’ guide.
Help Center
Learn how to design, distribute and analyze your stack ranking project on OpinionX.
Create unlimited ranking surveys for $0
Join thousands of teams using OpinionX to make better product and strategy decisions.