Advanced Market Research Surveys for Product Teams

Compare Plans โ€” Student Discount โ€” Book a Demo

Priority Support

Ask
Try advanced surveys like maxdiff, conjoint, segmentation analysis

$0 / year

Create unlimited surveys

10 participants per survey

All survey methods unlocked

All analysis features enabled

Publish and share your results

Pay Per Survey

Analyze
Measure what matters most to your most important user segments

$75 / month, billed yearly ($900)

Everything in ASK, plusโ€ฆ

1000 participants per survey

90mins of prepaid consulting

Set a custom survey URL

5 survey creator seats

Accelerate Tier

Accelerate
Powering advanced customer research at scale for enterprise teams

Contact Sales

Everything in ANALYZE, plusโ€ฆ

Unlimited participants per survey

Expert researcher on retainer

Advanced security (SAML SSO, 2FA)

Invite external collaborators

Free
Quick and easy ranking surveys

$0

Create UNLIMITED Surveys

UNLIMITED Participants

Unlimited Workspace Seats

Unlimited Survey Questions

All Question Types Unlocked

Shareable Results Link

 
 

Ask
Unlock all survey setup options

$13 / month (billed $156/year)

Everything in FREE, plus

View Participant Profiles

Import Participant Data

Export Your Survey Results

Unlock All Premium Options

Conditional Branching Logic

Unique Links & Email Invites

Email Notifications

 

Analyze
Advanced automated analysis

$25 / month (billed $300/year)

Everything in ASK, plus

Visual Charts & Graphs

Participants Analysis Table

View Partial Submissions

Filter Results By Segment

Compare User Segments

Automated Crosstabs

AI-P

 

Accelerate
Enterprise support & resources

Request a Quote.

Everything in ANALYZE, plus

Custom Data Exports

Add External Data Sources

Custom API Endpoint

Bulk Survey Automations

Request Custom Features

Tailored SLAs & Billing Terms

Procurement Reviews

Team Usage Audit Logs


  • OpinionX is specifically designed to help product teams run advanced market research surveys using methods like maxdiff, conjoint, and segmentation analysis. Despite the value and power of these advanced survey methods, their complexity means they are not available on general form/survey tools. OpinionX makes it 10x easier to use these methods, connect the results to your existing customer data, and automate the complex analysis.

    If you are looking for a basic form builder, you have hundreds of different tools to pick from and OpinionX is likely not for you โ€” and thatโ€™s ok! Rather than build yet another form/survey tool, weโ€™re focused on giving product and user research teams the advanced tooling they need to better understand their most important customers :)


  • OpinionX only offers yearly subscriptions. Monthly subscriptions are not available. If you would like a one-time purchase without a renewing subscription, you can always set auto-renewal off to prevent your subscription from renewing.

    All subscriptions receive an automated email 7 days before renewal to warn you of your upcoming payment.


  • Our free tier includes all survey setup and analysis features with a limit of 10 participants per survey, specifically to give you a cost-free way to trial OpinionX before deciding whether to buy or not.


  • All workspaces include unlimited researcher seats that can create surveys. Within each survey, you can add up to 5 editors to work with. You can also publish your survey results with a private shareable link that gives an unlimited number of people view-only access to your interactive results.


  • We know that these advanced market research survey methods can seem scary โ€” thatโ€™s why all plans include prepaid consulting time from our research experts to help you design the right study, plan distribution, and analyze your results.


  • Students and academics can apply for a one-time survey purchase without a subscription by filling in this form.


  • On your workspace homepage, click the side-menu option titled Account โ†’ Plans & Billing โ†’ Billing Details. Here you can edit your subscription plan yourself.

    We send every customer an automated reminder email 7 days before their next renewal warning of their upcoming payment.

    If you cancel your subscription, you will still have premium access until your next renewal date, when youโ€™ll be downgraded to the free tier.


  • We can facilitate legal, compliance, and security questionnaires for prospective customers of our Accelerate tier only. This includes customers that require custom payment processes (PO number, wire transfer, custom terms โ€” basically anything outside of our self-service card-payment options). Due to the volume of requests and time constraints, we can not provide these services for our self-service Analyze plan or free tier.

If your question was not answered here, try searching our extensive Knowledge Base

Why user researchers at scaling startups like VEED trust OpinionX

Create your first survey โ†’

Features By Plan

Ask

Analyze

Accelerate

Price (Yearly Subscription)
Price (Yearly Subscription) $0 / year $900 / year Contact Sales
Create Unlimited Surveys
Create Unlimited Surveys โœ… โœ… โœ…
  Participants per Survey
Participants per Survey 10 1000 Unlimited
  Unlimited Questions per Survey
Unlimited Questions per Survey โœ… โœ… โœ…
  Unlimited Researcher Seats
Unlimited Researcher Seats โœ… โœ… โœ…
 
- - -
  Question Types:
Question Types: Ask Analyze Accelerate
  Conjoint Analysis
Conjoint Analysis โœ… โœ… โœ…
  MaxDiff Analysis
MaxDiff Analysis โœ… โœ… โœ…
  Pairwise Comparison
Pairwise Comparison โœ… โœ… โœ…
  Ranked Choice Voting
Ranked Choice Voting โœ… โœ… โœ…
  Points Rank (Constant Sum)
Points Rank (Constant Sum) โœ… โœ… โœ…
  Agreement Ranking
Agreement Rank โœ… โœ… โœ…
  Image Ranking
Image Ranking โœ… โœ… โœ…
  Rating Scale
Rating Scale โœ… โœ… โœ…
  Multiple Choice
Multiple Choice โœ… โœ… โœ…
  Identify (Email, Name, IDโ€ฆ)
Identify (Email, Name, IDโ€ฆ) โœ… โœ… โœ…
  Text Response
Text Response โœ… โœ… โœ…
  Number Response
Number Response โœ… โœ… โœ…
  Section Divider
Section Divider โœ… โœ… โœ…
  Custom Welcome Page
Custom Welcome Page โœ… โœ… โœ…
  Custom Finish Page & Redirect
Custom Finish Page & Redirect โœ… โœ… โœ…
 
- - -
  Survey Setup:
Survey Setup: Ask Analyze Accelerate
  Survey Branching
Survey Branching โœ… โœ… โœ…
  Question Customizations
Question Customizations โœ… โœ… โœ…
  Email Activity Notifications
Email Activity Notifications โœ… โœ… โœ…
  Advanced Conjoint Configuration
Advanced Conjoint Configuration โœ… โœ… โœ…
  Import External Participant Data
Import External Participant Data โœ… โœ… โœ…
  Hidden Field URL Parameters
Hidden Field URL Parameters โœ… โœ… โœ…
  Buy Survey Participants
Buy Survey Participants โœ… โœ… โœ…
  Open & Close Your Survey
Open & Close Your Survey โœ… โœ… โœ…
  Custom Colors & Themes
Custom Colors & Themes โœ… โœ… โœ…
  Custom Survey URL
Custom Survey URL โจ‰ โœ… โœ…
  Remove OpinionX Branding
Remove OpinionX Branding โจ‰ โจ‰ โœ…
 
- - -
  Distribution:
Distribution: Ask Analyze Accelerate
  Generic Survey Link
Generic Survey Link โœ… โœ… โœ…
  Embed On Your Website
Embed On Your Website โœ… โœ… โœ…
  Download Unique Survey Links
Download Unique Survey Links โœ… โœ… โœ…
  Buy Participants For Your Survey
Buy Participants For Your Survey โœ… โœ… โœ…
  Send Email Invites ($0.10/invite)
Send Email Invites ($0.10/invite) โœ… โœ… โœ…
 
- - -
  Analysis:
Analysis: Ask Analyze Accelerate
  Overall Survey Results
Overall Survey Results โœ… โœ… โœ…
  Export Data to Excel
Export Data to Excel โœ… โœ… โœ…
  Participant Results Table
Participant Results Table โœ… โœ… โœ…
  Filter Results By Segment
Filter Results By Segment โœ… โœ… โœ…
  Compare Two Groups Side-by-Side
Compare Two Groups Side-by-Side โœ… โœ… โœ…
  Crosstab Segmentation Tables
Crosstab Segmentation Tables โœ… โœ… โœ…
  Advanced Conjoint Analysis Charts
Advanced Conjoint Analysis Charts โœ… โœ… โœ…
  Real-Time Export to Google Sheets
Real-Time Export to Google Sheets โœ… โœ… โœ…
  View Individual Participant Profiles
View Individual Participant Profiles โœ… โœ… โœ…
  AI-Powered Persona Clustering
AI-Powered Persona Clustering โœ… โœ… โœ…
  View Incomplete Surveys
View Incomplete Surveys โœ… โœ… โœ…
 
- - -
  Collaboration:
Collaboration: Ask Analyze Accelerate
  Shareable Results Link (No Login)
Shareable Results Link (No Login) โœ… โœ… โœ…
  Unlimited Survey Creator Seats
Unlimited Survey Creator Seats โœ… โœ… โœ…
  Editors Per Survey
Editors Per Survey 3 5 5+
  Invite External Collaborators
Invite External Collaborators โจ‰ โจ‰ โœ…
  Teamspaces (Team Folders)
Team Folders w/ Privacy Settings โจ‰ โจ‰ ๐Ÿ”œ
 
- - -
  Support:
Support: Ask Analyze Accelerate
  Email-Based Technical Support
Email-Based Technical Support โœ… โœ… โœ…
  Live-Chat Technical Support
Live-Chat Technical Support โœ… โœ… โœ…
  Prepaid Research Consulting
Prepaid Research Consulting โจ‰ 90mins Retainer
  Priority Support (Slack Connect)
Priority Support (Slack Connect) โจ‰ โจ‰ โœ…
  Dedicated Account Manager
Dedicated Account Manager โจ‰ โจ‰ โœ…
 
- - -
  Security:
Security: Ask Analyze Accelerate
  Google Single Sign-On
Google Single Sign-On โœ… โœ… โœ…
  Public Security Documentation
Public Security Documentation โœ… โœ… โœ…
  Two-Factor Authentication (2FA)
Two-Factor Authentication (2FA) โจ‰ โจ‰ โœ…
  Procurement Infosec Review
Procurement Infosec Review โจ‰ โจ‰ โœ…
  SAML Single Sign-On Licenses
SAML Single Sign-On Licenses โจ‰ โจ‰ 10+
 
- - -
  Billing:
Billing: Ask Analyze Accelerate
  Self-Service Credit Card Upgrade
Self-Service Credit Card Upgrade โœ… โœ… โœ…
  Manual Invoice & Wire Transfer
Manual Invoice & Wire Transfer โจ‰ โจ‰ โœ…
  Custom Payment Terms
Custom Payment Terms โจ‰ โจ‰ โœ…
  Multi-Year Commitment Discount
Multi-Year Commitment Discount โจ‰ โจ‰ โœ…
  Custom Contract
Custom Contract โจ‰ โจ‰ โœ…

 

Kristina Mayman

My team are a lot more confident because we can sort our whole roadmap by the problems users say are most important.

Kristina Mayman
UX Researcher, Gnosis Safe

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Jaewoo

OpinionX gives us the objective market data that we need to do better backlog grooming and plan when to work on what.

Jaewoo Kim
UI/UX Designer, BD

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Evan

OpinionX really went a long way to getting our team on the same page and feeling like there was an objective voice in the room.

Evan Kirkham
Co-Founder & CEO, Colorcast

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Niamh de Burca - SproutPlans

OpinionX saved me months in research and building time, along with thousands in costs. I'm blown away by the outcome.

Niamh De Bรบrca
Founder, SproutPlans

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Profile

Being able to segment pain by user type was a huge eye opener. My cofounder Justin is mildly obsessed!

Stella Garber & Justin Gallagher
Former VP Marketing & VP Product, Trello

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Alexis

I love this product! I feel so empowered as a Product Manager, it's already helping me fill the gaps in my strategy. And the segments tab is THE MONEY.

Alexis Whitaker, MBA
Founder & Product Manager, Pinkaya Beauty

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Micah Rembrandt

OpinionX reformatted our whole team's approach. Without it, there wouldโ€™ve been too much data to try take in manually.

Micah Rembrandt
Senior Product Manager, Animoto

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David Wender - in10

OpinionX is the best way to understand our customer problems and validate the highest priority features to build next.

David Wender
Founder, in10

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Robbie

Itโ€™s been a complete eye opener using OpinionX. I now have a tailored ad strategy based on the value prop that matters most to each customer segment. Genius!

Robbie Maltby
Chief Marketing Officer, Northbound Digital

Northbound Digital

 

Patrick Erichsen - Offie

I plan on using OpinionX to validate the customer need for every feature that my team develops going forward.

Patrick Erichsen
Founder, Offie

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Julie Matkin - Crtl.io

I love being able to so easily prioritize problems rather than solutions. I wish I had OpinionX in my last job!

Julie Matkin
Head of Product, Ctrl.io

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Cleyton Messias โ€” Product Manager, ReclameAQUI

OpinionX turns data from our customers into an actionable roadmap and makes our value proposition clearer.

Cleyton Messias
Product Manager, ReclameAQUI

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Start measuring how your users think

Join hundreds of startups that run their strategic product research on OpinionX

Create Your First Survey ๐Ÿš€