Compare your customers’ top preferences and priorities by segment
OpinionX is a research tool for measuring what matters most to the customer segments that matter most to you.
Measure what customers care about most 🥇
OpinionX has a range of ranking formats you can use to measure what's most important to your customers, colleagues, or community.
Spot their differences in just one click 🔎
Compare how the results change for each of your participant segments using OpinionX's built-in analysis tools.
Dig deeper with advanced analysis tools 📊
Use the Segments Matrix to split different customers apart and the Cluster Map to group similar customers together.
Being able to segment pain by user type was a huge eye opener. My cofounder Justin is mildly obsessed!
Stella Garber & Justin Gallagher
Founders of Hoop, Former VP Marketing & VP Product at Trello
76% of customers say segmentation is the most valuable part of OpinionX
Measure what your customers care about 🥇
OpinionX has a range of ranking formats you can use to measure what's most important to your customers, colleagues, or community.
Spot their differences in just one click 🔎
Compare how the results change for each of your participant segments using OpinionX's built-in filtering and analysis tools.
Dig deeper with advanced analysis tools 📊
Use the Segments Matrix to split different customers apart and the Cluster Map to group similar customers together.
Learn more about customer segmentation 📚
Psychographic Segmentation
How to segment customers into groups that think/feel similarly about a topic.
Needs-Based Segmentation
How to segment customers that share the same unmet needs and pains.
Customer Problem Stack Ranking
How to measure which problems are your customers’ top priority to solve.
Powering segmentation for the world’s top brands
Stop letting customers pull you in different directions
Translate their noisy feedback into a visual map that shows each segment’s top pains, preferences, and priorities.
get straight to it, no credit card required :)