The Full-Stack Researcher
Actionable advice on user research, product management and customer discovery.
Ultimate Guide to MaxDiff Analysis: Examples, Methods, Tools
MaxDiff measures the priorities of a group of people by letting them choose the best and worst option from a set of statements using choice-based voting, mathematics and online surveys.
Feed the Heroes gets closer to their donors core values using OpinionX
After passing โฌ1m in donations only 3 months after launching, FTH used OpinionX to deepen their understanding of their donorbase.