OPINIONX ACADEMY
Building a startup is HARD!
(especially when you skip the most important steps)
We help teams validate startup ideas using iterative research methods that inform your product, sales and marketing strategies (with real data instead of hunches + assumptions).
^ instantly, no waiting for an email reply
WEโVE WORKED WITH ORGANIZATIONS LIKE
You want to validate your startup idea, but youโre not sure where to startโฆ
We understand, itโs like a minefield of bad advice out there
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Many Target Customers?
You have many customer segments that could work, but you're not sure how to figure out which is best to start with.
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Mixed Messaging?
Your idea can solve a bunch of different customer problems, but you can't decide which one to focus on solving first.
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Lost In The Details?
You're making progress validating your idea, but you've gone so deep it's hard to make sense of what you're learning.
Let us help you find a clear and compelling direction to pursue.
Without burning your runway!
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Step-By-Step Process.
Using the OpinionX Academy framework, we break the early stages of building your startup into a series of easy-to-follow steps.
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Data-Driven Research.
Each step uses robust, data-driven research methods to guide the entire process in an iterative yet cohesive direction.
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External Sounding Board.
We're not here to make decisions for you. We help teams find clarity by asking questions and highlighting common mistakes.
How we help you validate your startup idea:
Guiding you from idea ๐ฑ to launch ๐
The OpinionX Academy framework uses proven customer discovery and user research methods to help teams validate their product idea and inform their go-to-market strategy.
Flexible Module-Based Structure
MODULE 1
Discover
Map your target customer segments, uncover their problems, and identify the highest-value problems to solve.
Components
โธ Persona Mapping
โธ Discovery Interviews
โธ Problem Ranking
Outcome
Identify a high-priority problem that a targetable segment of customers care a lot about solving.
MODULE 2
Formulate
Test the validity of your discovery insights with rapid zero-fidelity experimentation and lean user research.
Components
โธ Value Prop Formation
โธ MVP Spec Design
โธ Product Positioning
Outcome
Articulate your value and validate the riskiest assumptions about delivering that value.
MODULE 3
Launch
Design an informed business model based on your research findings and external market insights.
Components
โธ Hygiene Features
โธ Opportunity Signal
โธ GTM Strategy
Outcome
Translate your research findings into a launch strategy tailored specifically to your product.
An experienced researcher ready to support you ๐ฌ
Hey there! Iโm Daniel, Co-Founder & CEO of OpinionX. Alongside running my own startup, I also help founders and product teams as a research consultant and customer discovery coach.
Iโm an award-winning researcher with 8+ years of experience across startups and corporates, ranging from software products to consumer goods innovation.
๐ธ Keynote at Product Management Festival, 2021.
Customer Discovery
I first started helping founders as a discovery coach via Startup Weekend events in 2018.
๐ธ Facilitating a Startup Weekend, 2019.
Experienced Coach
Iโve facilitated in-person workshops across 7 countries to date plus a countless number of online sessions.
๐ธ Consumer innovation R&D, 2018.
Companies of All Sizes
Iโve worked behind the scenes in startups and corporates, from B2B SaaS to consumer goods.
FAQs
Who is OpinionX Academy for?
OpinionX Academy is for teams building new products from scratch. We work predominantly with founders of early-stage B2B SaaS startups and occasionally with established product teams working on something new.
Will I work with Daniel directly?
Yes, I work on all projects directly with the founders or product teams that are participating in OpinionX Academy.
Who from our team should be involved?
Sessions run better with smaller groups. Whoever is deeply involved in setting strategy and knows your target customer best should be present.
Are there any other (hidden) costs?
No. If your research requires paid participant recruitment, we will help you configure this at-cost (no additional price markup).
What is my time investment?
We work best with teams whose full focus is on customer discovery. OpinionX Academy includes one 30min check-in call per week plus two optional 60min deep dive sessions per month. There is no minimum number of months required.
If we participate in OpinionX Academy, do we have to buy an OpinionX subscription too?
You don't have to use the OpinionX product to benefit from OpinionX Academy coaching. Access to the Enterprise tier of OpinionX is included in the cost of OpinionX Academy for the duration of your engagement.
What should I do to prepare?
No preparation needed for the free consultation call. If we do proceed to work together, you should collect your current insights (from customer interviews, product feedback, market research) and key hypotheses (that you hope to validate), which will be requested in advance of your first session. A no-frills one-pager doc is fine, no fancy pitch deck required!
Pricing Plans
We offer our research services on a monthly subscription. All prices shown exclude taxes (if applicable).
FULL PROGRAM
OpinionX Academy
Hands-on coaching through the OpinionX Academy framework.
Includes
โธ One 30min Check-In Call Per Week
โธ Two 60min Deep-Dive Calls Per Month
โธ OpinionX Enterprise Plan Included
โธ Customer Discovery Cheatsheet Pack
Price
Currently Unavailable
ADVISORY SUPPORT
Discovery Coach
Hire a research advisor to guide your team in the right direction.
Includes
โธ Two 45min Check-In Calls Per Month
โธ OpinionX Scale Plan Included
Price
Currently Unavailable
ACCELERATORS & HACKATHONS
Workshop Facilitator
Customer discovery frameworks and case studies for group sessions.
Includes
โธ Interactive workshop with slides
โธ Q&A sessions with participants
Price
$150 / hour (online, POA for in-person)
Book a free consultation call
Thank you for your interest in our services. Once you complete the form, youโll be redirected to a page where you can select a time for our call.