Measure what matters most to your most important customers
Product teams use OpinionX to run advanced market research surveys that measure user needs, map customer segments, and model purchase decisions.
Advanced research that drives real growth
We help over 400 product teams measure what matters most to their most important users
They go way beyond feedback forms โ advanced surveys are their competitive advantage
Measure user needs, pains and preferences โก
Powerful voting formats like maxdiff, conjoint, and pairwise comparison are purpose-built for measuring what people care about most โ all without any manual or messy math required!
Create a preference testing survey โ
76% of customers say segmentation is OpinionXโs most valuable feature
Easily compare differences between segments ๐
Our segmentation features make it easy to see how results vary across different types of users โ from simple one-click filters to automated crosstabs and AI-powered clustering analysis.
How OpinionX powers segmentation analysis โ
Model how customers make purchase decisions ๐ธ
Understand which features are considered most valuable, how much customers are willing to pay for them, and their sensitivity to price changes โ through our market research survey methods.
Start modeling purchase decisions โ
Master your research with expert support ๐ค
Our premium plans include prepaid consulting from research specialists, giving you on-demand guidance for designing and analyzing advanced studies (while you claim all the credit!)
Learn more about prepaid experts โ
Measure user needs, pains and preferences โก
Powerful voting formats like maxdiff, conjoint, and pairwise comparison are purpose-built for measuring what people care about most โ all without any manual or messy math required!
Create a preference testing survey โ
Easily compare differences between segments ๐
Our segmentation features make it easy to see how results vary across different types of users โ from simple one-click filters to advanced crosstab tables and AI-powered clustering analysis.
How OpinionX powers segmentation analysis โ
76% of customers say segmentation is OpinionXโs most valuable feature
Model how customers make purchase decisions ๐ธ
Understand which features are considered most valuable, how much customers are willing to pay for them, and their sensitivity to price changes โ through our market research survey methods.
Start modeling purchase decisions โ
Master your research with expert support ๐ค
Our premium plans include prepaid consulting from research specialists, giving you on-demand guidance for designing and analyzing advanced studies (while you claim all the credit!)
Learn more about prepaid experts โ
Helping product teams build better products, faster ๐
My team are a lot more confident because we can sort our whole roadmap by the problems users say are most important.
Kristina Mayman
UX Researcher
Being able to easily segment pain points by user type was a huge eye opener for us โ my cofounder Justin is mildly obsessed!
Stella Garber + Justin Gallagher
CEO + Chief Product Officer
OpinionX really went a long way to
getting our team on the same page and feeling like there was an objective voice in the room.
Evan Kirkham
Founder & CEO
Purpose-Built for User Research ๐งโ๐ป
1. Enrich survey results with existing customer data for deeper analysis.
2. Mobile-optimized surveys that are easy to complete on any device.
3. Automated analysis and prepaid experts means everyone can succeed.
4. Built to feel intuitive, familiar, and collaborative from your first experience.
Explore our advanced market research methods ๐
Click any research method to see detailed product documentation guides and examples
YOUR COMPETITIVE EDGE
AI makes shipping product easier for everyone; strategic insight is your new competitive advantage
Todayโs winners know who their key customers are, their top needs, and what theyโre most willing to pay โ OpinionX balances powerful research capabilities with an easy-to-use interface to enable product teams to identify the right priorities that fuel real growth.
or start building right away with a free account
The Three Pillars of Strategic Product Research
OpinionX helps product teams run advanced projects in-house with easy-to-use research and analysis tools
Measure User Needs
Map Customer Segments
๐ Click a tile for more info or browse our use case library for extra inspiration ๐
Start measuring how your users think
Join the hundreds of scaling startups that run strategic product research on OpinionX