The Full-Stack Researcher
Actionable advice on user research, product management and customer discovery.
Redefining MVPs: A faster way to derisk new product ideas
MVPs have given countless founders and product teams a free ticket to jump straight into building overscoped prototypes that donโt address any real customer need. Itโs time to we define what a good MVP actually is.
The Lean Startup is a terrible book for startup founders
According to The Lean Startup, the best way to figure out if your product idea is any good is to jump straight into building a prototype. This is terrible advice. Hereโs what founders should do insteadโฆ
The Discovery Sandwich: Data-Driven Product Discovery Research
The Discovery Sandwich is a three-step product- or customer-discovery research framework for identifying the set of possible options, prioritizing which to focus on, and gathering rich contextual insights to inform the right decision.
Forced Choice Questions: Use Cases, Survey Examples, Ranking
In survey research, ranking is used to compare and rank a set of options. Forced Choice Questions are when participants arenโt given a nonresponse option like Skip or Not Applicable.
Deconstructing WeatherBill's $930M Startup Pivot
David Friedberg sold his 7-year-old startup WeatherBill for almost $1 billion in 2013. But WeatherBill almost didn't survive to see that day. If it wasnโt for one finely-tuned pivot in May 2010, which I deconstruct in this essay, the company was destined for certain failure.
Comparing the 7 Best Free Online Ranking Survey Tools in 2024
In this guide, I review the 7 most popular free survey tools for ranking peopleโs priorities and highlight their unique features/limitations to help you choose the right tool for your ranking project.
Shreyas Doshi's Guide to Validating & Prioritizing Ideas
Shreyas Doshiโs Twitter thread โDestined to Failโ introduced the idea of Customer Problems Stack Ranks โ a new way to think about contextualizing the relative priority of the problem your product aims to solve.
What Is Stack Ranking: Meaning, Examples, Templates, Advice
This guide covers everything you need to know about stack ranking โ from its meaning and examples of stack ranking used in real life, to some simple templates and actionable advice to consider.
Pairwise Comparison (Definition, Methods, Examples, Tools)
The Ultimate Guide. What is pairwise comparison? What are the best pairwise comparison methods? Best pairwise comparison tools? Examples of pairwise ranking surveys? โฆ
Web3 Wonโt Save Us: How product analytics contaminates decentralized movements
Thereโs a fatal flaw in the foundations that web3 is being built on. Unless we correct it soon, no amount of decentralization, DAOs or composability will be able to save it.
The Autonomy Gap: The Secret Ingredient for Community-Led Growth
The secret ingredient powering Community-Led Growth for the world's best tech startups.
[Keynote] An Intro to Customer Problem Stack Ranking: Product Management Festival Europe 2021
In this 30 minute keynote, OpinionX CEO Daniel Kyne explains how his team discovered the power of stack ranking, realized its potential to redefine user research, and is working to build the priority analytics category to help product-led startups build more user-centric products.
Sometimes we publish posts on our separate blog Research Method Guides, which focuses more on specific questions related to research and surveys.