This post covers (1) best practices for designing ranking exercises, (2) explanations of the seven most popular ranking methods, and (3) tips on which methods are best suited to specific scenarios.

Image ranking isn’t an available question type on Google Forms, SurveyMonkey, Typeform, Qualtrics, Microsoft Forms, Jotform, Zoho Surveys, Slido, Mentimeter, or any of the other popular survey tools. Here’s a simple survey method you can use to rank any list of images.

Ranking a list of 5 options is easy. There’s an endless number of survey tools you can find online for it. But what should you use when you’re trying to rank a list that’s longer than 10 options? Or 100+ options?

Constant Sum (aka Points Allocation) is a survey question where respondents allocate a budget of points amongst a set of options according to their personal preferences. Here’s an example of a Points Allocation question…

Points Allocation (aka Constant Sum) is a survey question where respondents allocate a budget of points amongst a set of options according to their personal preferences. Here’s an example of a Points Allocation question…

Most blog posts will bore you to death with 5,000 words on *why* you should validate your product ideas before building. This post skips all that and jumps straight to the *how* part, with specific steps and examples to help you validate your next big product idea.

On April 12th 2023, we shipped new ranking algorithms for Pair Rank and Order Rank questions on OpinionX. This post explains why we made that change, the math behind the new methods, and what this means for your stack ranking surveys going forward.

4 online methods and 3 offline methods you can use to run robust ranking exercises during focus group studies, including research design principles, real examples, screenshots from online tools, pros and cons for each ranking type, and more.

The 5 best and 4 worst tools that book clubs can use to ask members to vote for the books they want to read next. Includes example screenshots, links to useful guides, and strong opinions on which tools you should avoid!

A simple 5-part framework for researching people’s priorities, how that determines the right customer segments to target, and what the right acquisition channels are to match their search intent.

Discussion guides are a poison apple for discovery research. They’re so common in UX interviews that they’re often prescribed for all user research — here are three reasons why you should think twice about using them for customer / product discovery.

North Star Metrics were meant to help startups focus on building great products — so why are the some of the best companies today actively avoiding them? And what can we learn from the startups that famously failed due to this North Star Seduction?

7 principles for writing great problem statements for user research, plus 7 brainstorming methods to help you turn your blank page into a list of UX research problem statements.

Why *The Gift of Details* — a principle of improv acting — is perfect mental model for defining your Unique Value Proposition — and thinking about your startup generally.

In the gap between finding traction and PMF is full of vague advice like “just build something people really want.” This is the framework I use to take my startup one step closer to PMF *every single week.*

MVPs have given countless founders and product teams a free ticket to jump straight into building overscoped prototypes that don’t address any real customer need. It’s time to we define what a good MVP actually is.

According to The Lean Startup, the best way to figure out if your product idea is any good is to jump straight into building a prototype. This is terrible advice. Here’s what founders should do instead…

The Discovery Sandwich is a three-step product- or customer-discovery research framework for identifying the set of possible options, prioritizing which to focus on, and gathering rich contextual insights to inform the right decision.

In survey research, ranking is used to compare and rank a set of options. Forced Choice Questions are when participants aren’t given a nonresponse option like Skip or Not Applicable.

David Friedberg sold his 7-year-old startup WeatherBill for almost $1 billion in 2013. But WeatherBill almost didn't survive to see that day. If it wasn’t for one finely-tuned pivot in May 2010, which I deconstruct in this essay, the company was destined for certain failure.